In the U.S., 2006 was a big year for conditioners, shampoos and styling agents, which grew by 9.1%, 6.2% and 4.8% respectively. This performance, according to Euromonitor, is largely due to aggressive product launches and relaunches from leading manufacturers, supported by an aggregate $1 billion advertising budget and an ever-increasing product-price mix. The hyper competitive nature of the hair-care sector has forced brand managers to seek out rapid growth over a shorter period, as evidenced mid-year launch of Sunsilk, which only has six months to prove itself to retailers. The hair-care categories are home to the largest brands and most frequently used products, and they offer manufacturers the quickest opportunity to gain market share.
For more information, visit Euromonitor online.
Hair Care's Growth
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