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The Hair Equation on the Shelf

By: Nancy Jeffries
Posted: August 3, 2007

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The Jasmine Moisturizing Shampoo and Conditioner, for example, is a hydrating shampoo and separate conditioner said to leave hair soft, silky and healthy; with jasmine extract designed to restore moisture and add shine to dry, damaged or color-treated hair.

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Natural, Gentle Ingredients
The new line of hair care products from Ecco Bella is another example of nature’s appeal. According to the company, its hair care products retain the integrity of essential oils and nutrients, do not use synthetic chemicals commonly used in shampoo, and work with alternative ingredients that are designed to improve the condition of hair and scalp.

Essential oils of neem and green tea help relieve itching and flaking. Organic safflower oil and soy proteins provide protection and body for the hair; while Biotin, inositol, panthenol and B Vitamins improve hair flexibility, help prevent damage from blow-drying and reduce split ends. The Ecco Bella does not test on animals, uses no animal ingredients and emphasizes the use of herbs, oils and proteins. Its Penetrating Hair Conditioner, one in the Ecco Bella Holistic Remedies series, is clearly labeled 50% organic, and features such ingredients as organic aloe vera, organic jojoba oil, sunflower extract, organic extracts of lemon balm, marshmallow, cornsilk and vanilla extract.

High Performance Extracts
Neutrogena Triple Moisture Smooth Shine Anti-Frizz Cream combines the ingredients needed to act as an effective frizz control product and a leave-in conditioner in one. Especially designed for hair that is dry, extra-frizzy and/or damaged, the high performance smoothing cream is said to diminish frizz and impart brilliant shine while delivering up to 24 hours of conditioning. The result, according to the company, is soft and smooth tresses all day.