Most Popular in:

Hair Care

Email This Item! Print This Item!

The Hair Equation on the Shelf

By: Nancy Jeffries
Posted: August 3, 2007

page 3 of 3

The product was developed with a blend of naturally derived extracts, and was designed to penetrate and moisturize all three layers of hair. It is also, according to the company, shown to improve hair quality with each use. The lightweight lotion will work on all hair textures, without weighing hair down, plus the formula contains a UV shield to protect the hair from sun damage. With micro-fine conditioning agents to tame the hair for frizz control and sleekness, the product addresses one of the most important consumer demands for hair care: reducing frizz. According to results gleaned from a recent study, 75% of consumers with dry/damaged hair claimed that reducing frizz was important to them, and 49% of women describe their hair as “damaged,” according to an Attitudes and Usage study cited by Neutrogena.

Clearly, special hair care needs and a consumer population that has come to expect real results continues to drive this dynamic market. Whether technology based, nature bound or a combination thereof, specific hair care needs are driving the creation of targeted products in this dynamic market.