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The New Hair Care Equation

By: Nancy Jeffries
Posted: August 7, 2007, from the August 2007 issue of GCI Magazine.

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In addition, trends—such as the emerging need for longer-lasting formulas presents manufacturers with an opportunity to create products that deliver greater value to the consumer and, therefore, command premium pricing.

Clearly, special hair care needs, and a consumer population that has come to expect real results, continue to drive this dynamic market. Specific hair care needs are driving the creation of targeted products—whether technology based, nature-bound or a combination thereof—in this dynamic market.

Explore how brands are bottling and delivering the answers to these demands in
The Hair Equation on the Shelf.