The range’s tagline is "Japanese Professional Hair Solution at an Affordable Price," And Ben Ho, general manager of Henkel Beauty Care in Indonesia, explained, "Established in Japan already years ago, Syoss has grown to become a renowned hair beauty brand popular among the Japanese for its excellent quality and easy affordability. It is now also a strong global brand with a presence in more than 50 countries worldwide. We are delighted to introduce Syoss to the Indonesian market to enable consumers here to enjoy professional hair salon results conveniently at home."
“Syoss, one of the most renowned hair beauty brands in Japan already for years, is now a fast-growing global brand, available in various countries across Europe and Asia. In 2013, SYOSS will begin to meet the needs of our consumers in Indonesia,” continued Ho. “The professional hair care technology in Syoss called ‘Pro-cellium Keratin’ co-developed by Henkel Research & Development and Japanese hairdressers provides treatment for damaged hair accurately and effectively.”