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Mintel Explores Hair Care Trends at in-cosmetics Asia
Posted: November 6, 2013
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Talking about what to expect in new product development in hair care moving into 2014, Rudd noted that hybrid products will be popular. This includes hair care products such as hair perfumes (such as the Chanel Chance Eau Tendre Hair Mist), skin care crossovers that target the scalp (like the exfoliating scalp mask product from Phillip Kingsley), and products with makeup-oriented claims (like Alterna’s Caviar CC Cream 10-in-1 Complete Correction Leave-in Hair Perfector).
Additionally, other emerging hair care trends Rudd projected include hair styling appliances that take tips from skin care devices, such as hot irons working with conditioners to ensure better penetration of conditioners, diagnostic products that show types and levels of hair damage, and even laser therapy used to treat hair loss. She also saw a sort of “inspiration from the cocktail bar” in the form of customization. Rudd noted that, although customization hasn’t been too big in hair care yet, offerings that allow consumers to pick and choose and personalize everything from ingredients to fragrance in their hair care products is on the horizon.