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Schwarzkopf Professional Helps Translate Runway Trends to Tresses

Posted: August 19, 2013

Henkel hair care brand Schwarzkopf Professional created a look book that combines inspiration, insight and expert guidance for leveraging all areas of salon life. Introduced in July 2013, the brand's highly acclaimed Autumn/Winter edition of the Essential Looks Collection celebrates a color burst.

As Steve Hogan, creative director for Schwarzkopf Professional Essential Looks, explains, "Our avowed mission remains unchanged—to take trend and style inspiration from the catwalks of New York, London, Milan and Paris and distil them into everyday, salon-friendly looks that hairdressers, worldwide, can adapt for their clients. What has evolved in this book is how we do it. Our Couture Service shows how stylists can take each key trend for the coming season and flex it to fit any client that walks through their salon door—a crucial creative bridge. And as we continually seek new ways to bring theory to vibrant everyday life and enhance our partner’s expertise, we’ve evolved our Essential Looks App to deliver the latest must-have EL details to smartphones and tablets."

Of course, the need to remain relevant in a dynamic market is paramount, and one Schwarzkopf never loses sight of, which is why its Essential Looks Colour Burst showcases exciting new professional ranges in naturally inspired color, revolutionary care and catwalk-ready styling.

Just as the success of the Essential Looks World Tour has proved that great hairdressing transcends geography and language, the trends identified in the new book will touch all global markets. So, what’s coming over the trend horizon?