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The Rise of Anti-aging Hair Care
By: Naomi Serviss
Posted: July 10, 2013, from the July 2013 issue of GCI Magazine.
page 2 of 2“We’ve done multiple studies to show what the product does on a molecular level,” Karp notes. “We have before-and-after photos, and there have been no side effects.” Another Revivogen Pro treatment for the scalp exfoliates when applied, and it looks like a mousse, says Karp, but it’s a gel that is sprayed on before shampooing. “It bubbles and crackles when applied to the scalp,” Karp notes. “And the bubbling effect pulls out dead skin cells, dirt and sebum while lifting debris from the scalp surface. Everyone exfoliates their face and body, and don’t even think about their hair,” she says.
Silver Shampoo is another product for the over-40 population, produced by Van Tibolli Beauty’s GKHair. Missy Heckman, the brand’s marketing manager, explains its efficacy, saying, “Silver Shampoo was created to enhance luminosity for silver or gray hair, and creates a more brilliant hue,” she says. “It’s also good for natural or even color-treated hair.”
Ingredient supplier Presperse also has products for this demographic. “We do a little bit of everything,” says Sarah Jindal, marketing manager for skin care with Presperse. “We offer pigment, powder and active ingredients and stay away from commodity-type products.”
The company also recently completed six months of research on Pellicer, aimed at repairing and reversing damage. “As we age, our hair tends to dry out, becoming brittle and frizzy, and we feel consumers can get a huge range of benefits using this new technology,” Jindal says.
SheaMoisture’s Yucca & Baobab collection includes seed pressings from the baobab tree found in South Africa. The seeds contain a rich, anti-aging and reparative oil used for generations by natives of the region, explains Denise Clark, director of training for the company. The oil is high in the amino acid lysine, omega fatty acids, and vitamins A, D, E and F. The oil, coveted for centuries in Africa, has demonstrated efficacy in boosting collagen production and elasticity. It’s also purported to rejuvenate and moisturize both hair and skin, Clark says.
The collection includes raw shea, good for dry hair; coconut and hibiscus for thick hair; and yucca and baobab oil for fine hair. “We focus on using natural and organic ingredients that contain the vitamins, minerals and fatty acids that make up healthy hair and skin,” Clark says. The line has been a resounding success, she adds, partly due to the company’s use of Facebook surveys and feedback.
Noting the importance of quality ingredients, Chemsil’s Bob Griffith, vice president of sales and business development, spoke about the use of silicones in hair products. “The hair care market is very important to silicones in general, and the subject of age-defying hair care is something we’ve been focused on for quite some time,” he says. “We need to be addressing hair serums that add luster and shine that would also remove the yellow.”
“One product line [Chemsil offers] is Microsil HAF products that do not yellow due to UV degradation,” Griffith says. “Volume, thinning, gray hair, luster and shine—we’re constantly developing hair care serums that will be acceptable in today’s global regulatory environment, as well as providing the type of non-greasy feeling that will provide a nice shine.”
“Focusing on anti-aging hair care is a trend in North America and Europe. I think the baby boomer generation is enjoying a much longer life expectancy [than previous generations], and they want to maintain a healthier lifestyle,” Griffith adds. “They want to look their best, and we provide ingredients that will enhance color-treated hair. I think it’s a trend that’s here to stay for quite a while.”
Naomi Serviss is a freelance writer based in New York.
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