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Opportunities and Advantages in Green

By: Sara Mason
Posted: January 19, 2011, from the January 2011 issue of GCI Magazine.

page 7 of 7

Green chemistry presents industries with incredible opportunity for growth and competitive advantage. The demand for natural and sustainable products encourages creativity and search for alternatives in the formulation and packaging of beauty products—fostering competitive advantages on a global scale. Yet, social responsibility leaves the choice up to you, to elect the best possible choices for you, your business and your planet.

For one oral care brand’s perspective on addressing consumer wants and needs by utilizing natural ingredients, see the White Smile, Green Formulation sidebar.

Sara Mason is a freelance writer based in the Chicagoland area. She was previously managing editor of GCI magazine.