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Natural Beauty Shows Promise in the Middle East

Posted: August 15, 2011

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The market analysis finds companies are facing difficulties in marketing natural cosmetics to consumers. Unlike Europe and North America, the Middle East has a small market for organic products, preventing consumer demand to percolate from foods to beauty products.

Organic Monitor draws many comparisons between the Middle Eastern and Asian market for natural cosmetics; both regions are fragmented in terms of retail structure for beauty products. In the naturals sector, low adoption rates are due to consumer confusion and inadequate distribution.