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New Research in Natural Ingredients

By: Sherrie Berry
Posted: November 30, 2011, from the December 2011 issue of GCI Magazine.

page 4 of 4

Indeed, natural beauty has come a long way. There are more independent studies, more science and more ways to make a difference. Like anything else, the research just keeps getting better.

The winds of change are redirecting the ship. Nothing is secret anymore. Informed consumers know what they want. Being informed will also help brand owners know when to turn the ship, when to let go of old ideas, and when to embrace and offer cutting-edge, all-natural products that have been made from new ingredient research.

Sherrie Berry’s 20-year career in business includes successful corporate executive positions such as vice president for a big-box retail chain and CEO for a distribution company. She is currently the CEO and product developer at SkinAgain, where she leads a multidisciplinary team of skin care technicians, chemists and market researchers.