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Defining the Future: Part Two in Our Ongoing Web Series

Posted: March 5, 2008

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Achille Riviello, Perfumer, drom Fragrances International, Ltd., www.drom.com: Going green makes sense—and not just from the business perspective. Of course, the consumers are demanding more and more eco-friendly and organic products, and these consumers speak with their wallets. We need to be responsive to their demands, or we will be behind curve instead of in our customary position, ahead of it. drom’s eco-responsible philosophy also underlines such an approach, and our management team includes an officer dedicated to insuring our green path. In addition to other plans, we will install in 2008 enough solar-panel electric generation capacity to power our entire German creative and production facility that employs 170 people. drom is also environmentally certified according to DIN EN 14001:2005.

Debbie Ludington, President, Sweet Grass Farm, www.sweetgrassonline.com: We have always been green since our company was started 10 years ago. You have to realize that I come from a long lineage of New Englanders, and we are well known for our frugality, our “waste not, want not” philosophy to life. Most of my employees are family members or old friends, and we all garden, eat healthy, avoid processed foods and chemicals, raise bees, etc. Most of the staff looks at every by-product and tries to think of another use. Every few months we have to have a major clean-out and carting to the recycling center, because everyone hoards goods with an eye for future reuse! We trade our inbound packaging with another company that uses it for their outbound shipments. We have been using green packaging for years. We never used those nasty styrene packing peanuts, for instance. We have always used biodegradable packing materials. There is no bubble wrap at Sweet Grass Farm; we use unbleached paper. Our product packaging has always been simple, and our bottles and glass jars are recyclable. And there is always more that we could—and will—do as materials become more widely available.

Carina Menzies, Owner, Everyday Minerals, www.everydayminerals.com: We’re the only company I know that goes overseas to investigate whether or not the products and components being provided are actually organic and sustainable. People think the USDA certification is the entire picture. It isn’t. What good is the label when your product plundered a Thai village of all of its white tea leaves and has left it with nothing? You need to go that extra mile and determine if the sources of your products have integrity.

Angella Green, Brand Manager, JASON Natural Products, www.jason-natural.com: JASON’s unit cartons are made from 100% recycled stock, and now, our collateral pieces are even made from 100% post consumer waste and are ancient forest-friendly.

Ido Leffler, CEO, Yes To Carrots, www.yes-to-carrots.com: To reduce the number of people driving to the factory, we’ve bought a Yes To Carrots shuttle, so people can get to work together. Our manufacturing facilities are located in Israel’s Negev desert—an economic development zone—and provides jobs to 160 local residents that might otherwise not have employment opportunities near their homes…. A very important initiative for the company is the Yes To Carrots Seed Fund. This nonprofit fund was founded to help communities in need develop and maintain an organic food source. We work with our partner organizations to provide these groups with equipment, seeds, irrigation support and other tools to keep them going.