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Defining the Future of Naturals

By: Leslie Benson
Posted: March 5, 2008, from the March 2008 issue of GCI Magazine.

page 3 of 11

Kayla Fioravanti: We are a certified vegan line. We have gone to great lengths to insure that our ingredients are not animal-derived. We also have a unique organic preservative system that gives us a two-year shelf life.

Curt Valva: Since there is no current natural standard in the U.S. for personal care products, AUBREY—as a company and its products—are certified to the German BDIH standards. Some of our products are also certified organic to the USDA’s National Organic Program (NOP). We have been a certified NOP organic processor since 1994 and work very hard to live up to those food standards. We strongly believe in third-party certification for both natural and organic claims. I am a co-writer/developer in the publishing of a natural standard with other like-minded companies to be administered by the Natural Products Association. For over seven years now, we as a company have been deeply involved in the creation of organic standards—first independently, then with the Organic Trade Association’s Personal Care Task Force and, subsequently, with NSF International. I/we have been instrumental in the writing and development of these soon-to-be-released standards.

Which natural or organic ingredients are your company currently utilizing on a large scale, and what ingredient trends have you noticed among other beauty brands or suppliers?
Sharon Christie: Eucalyptus and lavender are always quintessential in terms of aromatherapeutic benefits. One particular ingredient we use for a lot of our scrubs is organic sugar from Brazil.

Curt Valva: We have been using organic rose hip seed oil and organic aloe juice (not from concentrate) since the ’70s .. Green tea, sea buckthorn and blueberries are known for their high antioxidant properties [and] are making inroads within the industry.
Mike Indursky: Burt’s Bees uses hundreds of natural ingredients in their products, including bee products like honey, beeswax and royal jelly, sugar enzymes, coconut and sunflower oils, pomegranate, ginger root extract, hemp seed oil, milk [and] shea butter.

Achille Riviello:
[For drom’s pureganic Collection], we have selected about 10 candidates for full development. At the core of this list are sage, angelica seed, caraway seed and silver fir oils.

Bernard Guerra: We are a Greek owned company. Olive oil has been used in Greece in personal care products for the past 3,000 years.