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Defining the Future: Part Three in Our Ongoing Web Series

Posted: March 5, 2008

page 5 of 5

Bernard Guerra: Bath stores, gift stores, independent pharmacies, health food stores, catalogues, etc.

Kayla Fioravanti: Our products are sold in spas.

Ido Leffler: For us, it really varies country to country. In Australia and Asia, we are in drugstores/department stores (and soon to be concept stores), including AS Watsons, Mannings, Target, Big W, Sebu, Central Department Stores, Sea of Life Stores and hundreds of leading pharmacies. In the U.K., we’re in Debenhams and are in discussions with the major drug and health retail outlets. We’ll launch at L’Etoile/Sephora in Russia in February with major perfumery, drug and health food launches throughout Europe rolling out right now! So it varies. In the U.S., we launched last year exclusively at retail in Walgreens stores nationwide and focused on the mass market retailers in the U.S. Walgreens has been a fantastic partner and have focused on creating a dedicated all-natural beauty section in their skin care departments. The early adopters of natural and organic personal care products have definitely been serviced by specialty stores and grocery stores, but other distribution channels have definitely paid attention, and adding more resources to develop this booming segment of the cosmetics industry.

Nick Koutsianas: In Greece, our products are sold in over 3,000 pharmacies, [in] one APIVITA shop in downtown Athens and [in] two corners in department stores. APIVITA is present in 20 countries overseas—Asia being our biggest area of growth. Two flagship stores were launched in Hong Kong last summer, and we look forward to further opportunities of expansion in Korea, Australia and Spain, our biggest market in Europe—outside of Greece, of course.

Editor’s note: Burt’s Bees and Nature’s Gate products are available in mass supermarkets, drugstores and specialty holistic food shops; RAW Natural Beauty and Pañpuri products are available online; and drom Fragrances, an ingredient supplier, can be contacted through their Web site, as well.