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The Rise in Natural Functional Fragrances
By: Kristen Walker, Mintel
Posted: October 15, 2008
page 2 of 2
Functional claims have recently been made by several fragrance products. These products claim to do more than simply provide the consumer an alluring scent, and an increasing number of products are citing tangible benefits that can be achieved through specially formulated fragrances. Giving products this functional positioning has done much to add value to a number of personal care sectors, but functional benefits in the fragrance category is particularly noteworthy.
In the United States, for example, Harvey Prince Ageless Fantasy claims to be the first antiaging fragrance that also promises to make users smell younger and more youthful. It is formulated with essential oils that produce feelings of well-being, including a blend of pink grapefruit, mango, antioxidant-rich pomegranate, jasmine and musk. Also in the United States, one product line promises to enhance users’ yoga and meditation practices. Aveda Chakra 5 Balancing Body Mist is a fusion of pure essential oils blended to balance the throat chakra according to ayurveda, the ancient healing art of India. Essences of organic grapefruit, rosemary and ylang-ylang are said to leave the user feeling well-balanced.
Consumers will continue to seek functionality and multiple uses from the products they purchase. Not only will many fragrances achieve their original, intended purposes, but we will likely continue seeing new product functionalities appear as fragrance manufacturers work to appease consumers seeking more products with natural formulations and unique benefits.
Courtesy of Perfumer & Flavorist magazine.