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Natural Opportunities in Mass Retail

By: Lisa Doyle
Posted: March 3, 2010, from the March 2010 issue of GCI Magazine.

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In Europe as in North America, the natural products market faces several obstacles to future growth: educating potential consumers of the benefits of these products; confusion regarding standards and labeling; and the costs involved in mass production of natural and organic ingredients. “Increasingly, mass market retailers are integrating natural personal care into mainstream personal care sections increasing visibility and sales of these items,” Setzfand notes. “It is still necessary to highlight the natural content and philosophies of natural brands integrated into mainstream sets to help shoppers evaluate and understand a natural brand’s value proposition.” As consumer demand for green beauty alternatives increases, we can expect that the product offerings—and variety of retail locations—will continue to grow.

Lisa Doyle was formerly the associate editor of GCI magazine and is a freelance writer in the Chicago area. Her work has appeared in Skin Inc. magazine, Salon Today, America’s Best, Renew and Modern Salon.