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Adjusting to the Natural Impact

By: Alexandra Voigt
Posted: March 3, 2010, from the March 2010 issue of GCI Magazine.

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Vieceli points to Capsugel’s long-standing “hyper-vigilance” when making product claims, citing the importance of utilizing only appropriate sources that can be traced and documented in the company’s products. He views the increased interest as an opportunity for companies to help differentiate their products in the marketplace and expand business by tapping into the natural consumer base rather than attempting to replicate other companies’ successes.

Alexandra Voigt is a freelance writer for GCI magazine.