The Natural Marketing Institute (NMI) announced that retail sales within the U.S. consumer packaged goods health and wellness industry reached $102.75 billion in 2007, representing 15% growth since 2006. This figure includes sales across all retail and direct-to-consumer channels for the categories detailed below. These findings are part of NMI’s annual Health & Wellness Trends Database research study, conducted in 2007 among more than 6,000 U.S. households.
Between 2006 and 2007, functional/fortified foods and beverage sales increased 12% to $38.6 billion. “Functional and fortified foods/beverage continue to comprise the largest segment within the health and wellness category,” says Maryellen Molyneaux, president of NMI. “It represents more than one-third of all industry sales.”
NMI also reported a growth of 25% for organic foods and beverages—with sales of $19 billion and more than 2,000 new product launches last year. Vitamins, minerals, herbal and dietary supplements amounted $21.7 billion in sales (up by 7%) in 2007. Natural foods/beverages reached $14.1 billion in U.S. consumer goods’ sales (up by 4%). In addition, natural/organic general merchandise amounted $1.5 billion in sales (up by 21% since 2006). Lastly, the natural/organic personal care category showed the largest growth since 2006, at 29% ($7.8 billion in sales). Based on recent in-depth research, NMI predicts this category will show staying power as evidenced by 842 new product introductions in 2007. NMI also predicts that double-digit growth of the health and wellness marketplace will continue with projected sales of $170 billion by 2012.
More details on industry trends and projections can be found in NMI’s 9th edition Health & Wellness Trends Report. Log onto www.nmisolutions.com for more information.
NMI Announces 2007 Health and Wellness Market Stats
July 3, 2008
Most Popular in Nutricosmetics
- 44Bioactive Ingredients for Inside Out Anti-aging
- 23Nutricosmetics: A New Way to Beauty
- 16Nutricosmetics: Eat and Drink Your Skin Care
- 14Ultra Dietary Supplement by Heliocare
- 14What’s Next for Cosmeceuticals and Nutricosmetics?
- 12Beauty From Within Lacking Global Acceptance
- 10Nutricosmetics: The Future of Beauty or a Waning Fad?
- 7Nestle Introduces Beauty Drink
- 3Nutricosmetics: Facing the Obstacles
- 3Forward Thinking: Beauty Inside and Out
- Nutricosmetics: Eat and Drink Your Skin Care
9/5/2008, Leslie Benson
- Nutricosmetics: A New Way to Beauty
9/5/2008, Eleni Grammenou, Euromonitor International
- Nutricosmetics: Facing the Obstacles
9/5/2008, Jeff Falk
- Starting Point: Down a New Path
9/5/2008, Karen A. Newman
- Absorbing Supplements
9/20/2008, Leslie Benson