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Nutricosmetics: Eat and Drink Your Skin Care

By: Leslie Benson
Posted: September 5, 2008, from the September 2008 issue of GCI Magazine.

page 7 of 8

So just how popular is the nutricosmetics global market?

LycoRed’s Djerassi believes nutricosmetics is the “new frontier” for the cosmetic industry. Functional foods, he says, are expanding in Asia. Euromonitor notes that Japan is the leading nutricosmetic products market and that the Asia-Pacific region as a whole is an important market for these products. Mintel’s market researchers report that new product development, driven by consumer demand, is most prevalent in China and Japan.

“Being a Japanese company, our sales in Japan are the largest. However, the U.S. market is the fastest-growing business for nutricosmetics for Kyowa Hakko,” suggests Sugimura. “As baby boomers age in North America, they are looking for additional ways to stay young on the inside, as well as look young on the outside.”

According to DSM’s Stern, the U.S. nutricosmetics market has been slow to grow due to a lack of efficient packaging. “Combining both a topical and an oral skin care routine as part of a daily beauty regimen is gaining popularity,” says Stern. “Also, scientific studies show that there are synergies to be gained from a combined oral and topical beauty program.”

Djerassi understands that synergy and believes it will make more sense to con- sumers when a topical skin cream product is combined in the same package as dietary supplements. For instance, Beiersdorf AG’s Nivea already combines tablets and a tube of skin care cream in one package in its Nivea Smoothing Cellulite Gel-Cream & Dietary Supplement Capsules.