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Nutricosmetics: A New Way to Beauty

By: Eleni Grammenou, Euromonitor International
Posted: September 5, 2008, from the September 2008 issue of GCI Magazine.

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The challenges for manufacturers will be to raise awareness and educate consumers as to how nutricosmetic products work and prove their efficacy. Western consumers will be harder to convince, as they are much more skeptical about product claims that relate to beauty. The use of nutricosmetic products is expected to be more widely accepted among Asian consumers—particularly in Japan, where the use of functional products, vitamins and dietary supplements is the highest.

Eleni Grammenou is a Euromonitor International industry analyst specializing in key trends and issues driving the global over-the-counter (OTC) health care industry. She obtained a degree in business studies and marketing from Sheffield Hallam University in the U.K.