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Absorbing Supplements

By: Leslie Benson
Posted: September 20, 2008, from the September 2008 issue of GCI Magazine.

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Whether a brand wants to help consumers fight the signs of aging or boost overall immunity, Capsugel works with the company and its raw material suppliers to match ideas with an appropriate delivery system such as a liquid capsule, powder in a capsule or a capsule-in-capsule with sustained release, multiple release, targeted release or co-release properties.

“The body can’t get the benefits of a supplement that isn’t absorbed well,” says Vieceli. “Research shows that consumers are willing to pay more for a product that will act fast, be fully absorbed in the body and is gentle on the stomach—in particular, liquid supplements. To help our customers appeal to the growing consumer interest in supplements with greater bioavailability, the Liquid Formulation Center creates and customizes liquid formulations for the Licaps brand, a proprietary liquid-fill delivery technology. Dosages range from micro to 1.3 grams per dose.”

Capsugel’s in-house “beauty from within” product combinations even target niche skin issues like sun damage via inner capsules of astaxanthin and outer capsules of pomegranate oil, or inner capsules of anti-inflammatory enzymes and outer capsules of pomegranate oil. Vieceli says “superfruits” like pomegranate or noni can be used in supplements to provide the same benefits of a drink without adding taste or unwanted calories. “Capsugel has formulated a superfruit blend composed of goji, mangosteen and noni in a plant-based Licaps liquid capsule, Vieceli adds. “Customers can also customize their own fruit blend and create unique products for their customer base.”

For more, read the GCI magazine September 2008 cover story, “Eat and Drink Your Skin Care.”