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Report Shows Brits Remain Skeptical About Nutricosmetics

Posted: July 16, 2009

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“It is likely that the economic crisis has held back the industry significantly,” said Whalley. The perceived high price of these products means that consumers are overlooking them in order to save money. However, what is really inhibiting the industry is trust, noted Whalley. “People want to believe that they can look better just by eating or drinking a product, but the truth is that many Brits are skeptical about this. Manufacturers must do all they can to convince people to really get behind beauty foods, because the interest is there. There are effective ways in which this can be done, such as gaining an endorsement from respected professional associations. This gives the consumer confidence that what they read on the packet will be a good indicator of what happens after consumption.”