Anheuser-Busch will include the BORBA line of Skin Balance Waters, which includes Clarifying, Age Defying, Firming and Replenishing varieties. The agreement also includes distribution and marketing of Aqua-Less Crystallines, a powder form of the drinkable skin care line. As part of the agreement, BORBA maintains the right to sell its beverages and crystallines in select accounts and online. Anheuser-Busch wholesalers will begin distributing the beverages in select markets in November 2007. Terms of the agreement were not disclosed.
According to the company, BORBA beverages contain antioxidants, vitamins and botanicals. Each beverage is formulated to provide a distinct skin benefit, such as a clearer complexion, firmer skin, and help for dry, dehydrated skin. The BORBA line currently is available at high-end retailers such as Sephora, Ulta and Equinox Gyms. Select items also are sold through multimedia retailer QVC.
"Adding the BORBA Skin Balance Waters and Aqua-Less Crystallines to our portfolio allows us to participate in the emerging nutraceutical beverage category," said Dave Peacock, vice president of business operations, Anheuser-Busch, Inc. "The BORBA line of beverages provides innovative and highly profitable products for our wholesalers and retail customers, while expanding our business into high-growth beverages beyond beer."
"Anheuser-Busch understands our vision and the tremendous potential of BORBA's drinkable skin care line. With extensive reach, marketing and distribution expertise, Anheuser-Busch will help expand the presence of our products in key retail locations," said Scott Vincent Borba, founder and CEO, BORBA. "We look forward to working together to introduce BORBA beverages and Aqua-Less Crystallines to new consumers who are focused on the health and well-being of their skin."
Based in St. Louis, Anheuser-Busch holds a 48.4% share of U.S. beer sales, and is ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2007. Based in California, BORBA markets a full range of nutraceutical products and cosmeceutical topical facial care and body care products.
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