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Takasago, ISP Collaborate on Oral Care Product Development
Posted: April 5, 2011
International Specialty Products (ISP) and Takasago announced an agreement to develop oral care innovations. Based on ISP’s complex coacervation encapsulation technology and Takasago’s flavors, the partnership will help produce new flavor and sensory approaches to elevate consumers’ experience in products such as toothpastes, mouthwashes and whiteners.
Under the agreement, the companies will aim to commercialize new products using ISP’s encapsulation technology to deliver sensory experience based on Takasago’s flavors. The alliance enables the partners to more quickly commercialize encapsulated flavors with unique sensory benefits. With a global presence and extensive R&D capabilities, ISP and Takasago will share insights on developing products for customers in all key markets. Officials from both companies believe oral care brand owners will be the ultimate beneficiary from the joint effort.
“We’re excited to partner with a global flavor and fragrance leader such as Takasago to take our technology to a new level. Our encapsulation technology combined with Takasago’s unique flavors will produce exciting innovations for this segment of personal care,” said Jim Mish, senior vice president/general manager, ISP Personal Care. “These sensory benefits give oral care marketers many possibilities for new products, and our joint formulation and technical service capabilities will vigorously support their efforts.”
“Under this alliance, we can now deliver our flavors in novel ways not previously possible. Takasago’s high-quality flavors and ISP’s state-of-the-art encapsulation process are a natural fit, and our customers will reap the value of the partnership,” said Brian Buck, senior vice president, Takasago Flavors Americas. “We’re going to inject some real excitement into the oral care category.”
The companies expect the alliance to produce novel sensory solutions in the near future. Development times will also depend on customer needs.