Crest and Oral B Launch 3D White
Posted: April 23, 2010
Crest and Oral-B 3D White recently launched as a new teeth-whitening oral care line that cleans, whitens and protects your smile, providing noticeable results in just one day. Crest and Oral-B 3D White is a full-whitening restage, complete with vibrant new packaging, creating a whole new look and feel for the entire whitening collection. Using the same enamel-safe products that dentists use, the clinically-proven whitening occurs when the products in the collection are used together as a system. The system include:
- Crest 3D White Professional Effects Whitestrips with Advanced Seal Technology—Worn once a day for 30 minutes, the Whitestrips form a moisture-activated seal that molds and adheres to the teeth to provide professional-level whitening.
- Crest 3D White Vivid Toothpaste—Polishes away up to 80% of surface stains for a whiter smile in 14 days with a patented, enamel-safe whitening ingredient.
- Crest 3D White MultiCare Whitening Rinse—Using the same whitening ingredients as Whitestrips, the alcohol-free formula removes stains, protects against future discoloration and freshens breath.
- Oral B 3D White Pulsar Advanced Vivid Toothbrush*mdash;Vibrates and polishes away surface stains on and between teeth with micropulse bristles that pivot and pulse for a clean you can feel. The gentle pulsing action disrupts plaque while stimulating the gingival margin.
- Oral-B 3D White Advantage Vivid Toothbrush—Includes Polishing cups, center bristles specially formulated to hold toothpaste and polish away surface stains for a naturally whiter smile; PowerTip bristles, extra long bristles help clean hard to reach places; and Indicator bristles, blue indicator bristles fade halfway so you know when you replace your brush.
The 3D White collection is available everywhere starting in March. This significant restage was inspired by P&G research that unveiled many consumers are overwhelmed with the whitening product selection and experience confusion when making purchasing decision. Msore importantly, it was uncovered that many consumers expressed dissatisfaction with the results they were seeing from less effective products. The Crest 3D White collection was specifically designed so consumers can choose the ideal combination of products for them, based on their desired level of whitening, effort and price point.