GCI Magazine

Segments Sponsored by

Email This Item!
Increase Text Size

Crest and Oral B Launch 3D White

Posted: April 23, 2010

Crest and Oral-B 3D White recently launched as a new teeth-whitening oral care line that cleans, whitens and protects your smile, providing noticeable results in just one day. Crest and Oral-B 3D White is a full-whitening restage, complete with vibrant new packaging, creating a whole new look and feel for the entire whitening collection. Using the same enamel-safe products that dentists use, the clinically-proven whitening occurs when the products in the collection are used together as a system. The system include:

The 3D White collection is available everywhere starting in March. This significant restage was inspired by P&G research that unveiled many consumers are overwhelmed with the whitening product selection and experience confusion when making purchasing decision. Msore importantly, it was uncovered that many consumers expressed dissatisfaction with the results they were seeing from less effective products. The Crest 3D White collection was specifically designed so consumers can choose the ideal combination of products for them, based on their desired level of whitening, effort and price point.