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Skin of Color in the United States

By: Daphne kasriel-Alexander, Euromonitor International
Posted: March 3, 2011, from the March 2011 issue of GCI Magazine.

page 4 of 4

U.S. consumers overall are increasingly more vocal and aware of the importance they have for companies. The same applies for consumers of color, who choose which beauty standards they follow and set. They change without giving notice and demand their beauty needs be respected. It may be time to ask the question: How is your brand serving multicultural consumers?



Daphne Kasriel-Alexander is a consumers editor with Euromonitor International.