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Mintel Report Showcases Growth of Facial Skin Care in the UK

Posted: September 23, 2011

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Today, just 2% of British women have had cosmetic surgery to improve their appearance, with the majority relying on facial skin care products to assist appearance. Over six in ten (61%) women aged over 65 use products to look better for their age, which underscores the notion that pride in a person’s looks is not only the realm of the young. Indeed, it is women aged 55-64 (57%) who are most likely to use skin care with an eye to dealing with wrinkles and fine lines, followed by 55% of women aged over 65. While older women are the most likely to use skin care products to deal with wrinkles and fine lines, a handful (6%) of forward-thinking women aged between 16 and 24 and three in ten (31%) aged 25 to 34 use products with wrinkles in mind.

However, there remains an element of skepticism among the nation’s women. Close to six in 10 Brits (57%) believe antiwrinkle creams are overhyped, while almost one in five (17%) agree skin care products are a waste of money and that a woman’s looks depend on her genes and lifestyle.