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Evolving Gender Stereotypes Drive Growth in Asian Men’s Personal Care
By: Liz Grubow and Alan Kastner
Posted: November 30, 2011, from the December 2011 issue of GCI Magazine.
page 4 of 4
Alan Kastner is creative director of LPK Beauty. His work focuses on how consumers in emerging markets are changing the business of global brand design. While managing LPK’s office in Singapore, Kastner traveled throughout Southeast Asia, working with brands including Herbal Essences, Gilette and Olay. He’s also worked managing design strategy for brands such as PUR and Pampers.