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Track the Trends From Cosmoprof North America 2012
Posted: September 27, 2012
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Look-at-me lashes: Fiberwig is known in Japan as the "instant eyelash extensions in a tube." Engineered to create the perfect lashes with twice the amount of microfine interconnection fibers, Fiberwig also features a long-lasting film coat around the natural lashes, never smudges and can be easily removed with water. Beauty Addicts also launched Show-Off Mascara, a unique formula that blends argan oil to condition lashes while pumping up the volume. Lash Extensions continue to be a lucrative service at salons and spas—and it’s a trend that isn’t just relegated to your standard lash. The brands and varieties on display at CPNA include different colors, neons, bling and more, and along with colorful lashes, coupling those with bright liners that are water-resistant were a big trend. Jewel tone hues are hot for fall and holiday.
Hair smoothing remains on trend: Several hair smoothing options stood out from the dozens on offer at CPNA, including Bio Ionic's Agave Healing Oil Treatment, which uses an amino acid complex-based Carbo-C proprietary formula and is designed to last about 12 weeks. Keratin Complex has received OSHA compliance for all of its formulas, said Lisa Loria, the brand’s director of marketing. And Cadiveu, the South American-based, original maker of Brazilian Blowout, is launching its latest version of a smoothing treatment, SupraLiss, which the firm said is "free of all aldehydes." SupraLiss is more technical, needs more time than the original, lasts longer and leaves more shine. INOAR Professional also presented keratin treatments, which have been formulated according to hair type.
Quick fix for thinning hair: Powder hair fillers—to hide bald spots and to fill in where hair thins—were popular at CPNA, namely at FHI, where its Hair Veil applies to the scalp to make hair appear fuller. SureThik is a full-treatment company specializing in therapeutic hair loss transplants, laser hair therapy and baldness, and it has launched three new products, Organic Hair Building Fibers, Boost and Lift. The iGrow Hair Rejuvenation System leverages a patent-pending combination of built-in laser and LED lights to enable both men and women concerned with hair loss or thinning hair to experience dramatic results. Within 12 weeks of using iGrow as directed, most consumers report that they experience the end of excess hair loss. And Ván Tibolli Beauty, which represents modern glam, sex appeal and sophistication in a bottle, according to the company, discussed its products’ secret—Trioxxy, a synergy of keratin proteins that replenishes hair from the inside out using a hydra delivery system.
Barrel irons = the new curling irons: Heating appliances were everywhere at CPNA, and especially popular were barrel irons—curling irons without the clamp—by Amika and Keratin Complex. Barrel irons eliminate the ridge that often forms when using a curling iron. Innovations in flat irons also were seen, such as with hairstylist Jose Eber's new glass-plated flat iron GlassTech, which utilizes infrared tube lighting to heat the plates. The glass plates are nonporous, preserving hair moisture and making it safer to eliminate frizz, breakage and cuticle damage. Jose Eber is also launching a conditioning iron, Therapy Rx Moisture Boosting Tool, which uses high-frequency, ultrasonic vibration to break conditioners and oils to molecule-size particles to ensure maximum penetration into open hair follicles.
A Spa-worthy shower: A universal shower attachment that brings the wonders of aromatherapy into the comfort of your shower, Essio attaches easily to virtually any shower and works in conjunction with a disposable pod that slowly releases a blend of pure essential oils into the shower to create a luxurious aromatic effect.
And those were some of the hottest trends at the 2012 Cosmoprof North America event. For more information on Cosmoprof North America and the next show—taking place July 14–16, 2013, at the Mandalay Bay Convention Center in Las Vegas, visit www.cosmoprofnorthamerica.com.