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High Performance, Good Business

By: Jeff Falk
Posted: April 2, 2008, from the April 2008 issue of GCI Magazine.

page 2 of 7

Carolyn Veroni: Products that require fewer steps, [are] not so complicated and yet work.

What are consumer expectations in terms of performance?
Dino Guglielmelli
: People expect results and are not willing to wait long for [them]. Again, everyone is different in what their expectations are and why they purchased the product in the first place, but because of the competitive nature of the skin care industry, if results aren’t quick, users will move on to other choices.

Ron Cummings: The consumer’s expectations are pretty straight forward; they expect a product to do what it claims to do.

Lyn Barbatschi: Product performance is more than just smelling good; consumers want products that are actually effective and solve a problem. Consumers are demanding more complicated technological solutions from their personal care products—whether it’s a solution for antiaging, stretch marks or natural products. Creating new technologies in personal care products is a leading way to grow price and customer satisfaction, all while meeting the demands of the environment.

Carolyn Veroni: They want results.Something that makes their friends notice, and they want a guarantee.