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High Performance, Good Business

By: Jeff Falk
Posted: April 2, 2008, from the April 2008 issue of GCI Magazine.

page 7 of 7

Ron Cummings: We take a very scientific approach and ask some very basic questions. Once you understand how the skin functions and what it actually needs to accomplish its tasks, it becomes easy to evaluate. The first evaluation is easy: complex ingredients simply cannot pass the protective barrier of the skin known as the stratum corneum. Therefore, anything [targeting that layer], in our opinion, is simply not helpful or, in some cases, can be harmful. The skin is not a digestive organ and cannot process complex proteins or ingredients. Common sense needs to prevail as well. In the end, if we aren’t applying products with ingredients inherent to skin at the base level, why are we doing it?

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