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Derm Devices: Taking Antiaging In Hand

By: Leslie Benson
Posted: April 2, 2008, from the April 2008 issue of GCI Magazine.

page 5 of 5

With technology comes education, and Sauer and Odedra both agree they’ve noticed an increase in knowledgeable consumers wanting to reverse or prevent the signs of aging. Sauer says even teens are recognizing the advantages of antiaging treatments and skin care devices.

“Young people and men are a growing segment of our business, and we have to adjust the way we market our menus to these new categories if we want to attract them and make them feel at home,” Sauer says, adding that her own 11-year-old son asked for a spa massage for his birthday.

Perhaps, next year, he’ll ask for the acne-zapping Zeno.

Back to the April Issue