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Private Label Takes on Skin Care
By: Jeff Falk
Posted: January 10, 2006, from the January 2006 issue of GCI Magazine.
page 5 of 5
Opportunity, though, requires looking beyond numbers and larger trends. Understanding the convergence of various indicators and refining the focus is essential in serving retailers and, in turn, their customers. “The data and analysis does not always support what is happening at individual retailers,” says Breitlander. “The objective is marrying up the trends with what’s happening in the stores.”