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Specialty Skin Care Makes Multiple Claims
By: Leslie Benson
Posted: January 9, 2009, from the January 2009 issue of GCI Magazine.
Antiaging may receive the most press coverage in the skin care market, but the specialty segment has fostered noteworthy and game-changing innovations.
page 6 of 6Cellulite, another skin issue caused by the loss of skin elasticity and firmness, is also receiving more attention from beauty brands and suppliers. DSM Nutritional Products has developed Omega-6 flower seed oil, rich in gamma linolenic acid, to improve both skin’s elasticity and firmness. More common ingredients in products targeting cellulite, such as caffeine and retinol, can also be found in many brand formulas.
“Caffeine helps in reducing the size and thickness of the fat cell by dehydrating it and causing it to shrink so the skin will appear smoother and flatter,” says Marnie Massie, CEO of Treat Inc. “Retinol has been shown to thicken and plump the surface layers of the skin, helping to reduce the ‘orange peel’ or dimpled appearance of cellulite.”
Murad’s Sameyah believes consumers are seeking fewer quick fixes for specialty skin issues, and are opting for long-term, manageable results. “By taking care of clients needs in an inclusive manor, we can get maximum results,” she says. “Educating the client on the correct professional services and putting the clients on the correct topical and internal home care regimen will deliver dramatic results that can be managed and maintained for life.”