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The Pollution Solution

By: Nancy Jeffries
Posted: April 2, 2007, from the April 2007 issue of GCI Magazine.

page 4 of 5

“Following a groundbreaking discovery by Clarins researchers that proved exposure to pollution, including electromagnetic rays, can lead to premature aging, we developed Expertise 3P, a worldwide first in antipollution protection,” said Caroline Pieper-Vogt, senior vice president of marketing, Clarins Brand Division, USA.

Two plant combinations form the basis for the product. Thermus thermophilus is a marine microorganism that grows in a very hostile environment of severely low temperatures and high pressure; Rhodiola rosea is a small perennial plant found in Arctic regions, known as an “adaptogen” for its ability to survive. The antipollution complex in the formulation consists of white tea extract to neutralize free radicals—up to 80%, according to the company—and protect cell membranes from environmental aggressors. Succory dock cress helps increase cellular energy, and glycofilm, composed of sugars, forms the invisible, physical screen to slow the penetration of pollution particles into the skin. It may be sprayed several times a day, alone or over makeup.

Urban environmental pollutants such as smoke and smog are the targets of Clinique’s new City Block Sheer Oil-Free Daily Face Protector. According to Clinique, moisture wicking fibers and an extract sourced from algae helps reduce excess oil on the skin’s surface. The moisture wicking fibers are said to repel perspiration, as well as help makeup stay put, and laminaria saccharina extract, sourced from algae, helps reduce oil production. Additional ingredients keep moisture in balance and maintain the barrier properties of the skin. The product, which will be on counter in May 2007, is said to help minimize the daily dose of incidental sun exposure that can cause alterations in the skin’s natural defense system while providing antioxidants and anti-irritants.

Another entry in the antipollution arsenal, Orlane’s Hypnotherapy Anti-Age Eye Contour Crème features a potent source of Omega 3—Red Tocol Arctic Cranberry, which enhances the skin’s resistance to environmental aggressions. The product also contains antiagers.
Sampar’s Urban Active Complex, created by Parlabo Laboratories and included in all Sampar products, was designed to address skin damage caused by atmospheric pollutants such as carbon monoxide, lead and free radicals. The complex is composed of a blend of natural active ingredients extracted from shea butter, mint leaves, and plant and milk sugar. The gallic acid in shea butter provides an antipollution shield to strengthen the skin’s natural resistance while detoxifying free radicals, neutralizing pollutants and reducing inflammation. Mint leaf extract stimulates the production of pleasure hormones (B endomorphins), which initiate a soothing effect and calm irritation. The sugars combine to restore the skin’s equilibrium and stimulate cell regeneration. Sampar’s Pure Perfection line—which includes a foaming cleanser, moisturizer and mask—targets areas where pollutants and toxins can accumulate.

Innovative technologies continue to support the advances made specifically in the areas of skin and body care. Great strides have been made in active ingredient research, synergistic blends and targeted delivery. Today, manufacturers have a wide range of formulation options from which to choose, and customers a whole new variety of treatment products to select and utilize.