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Results Driven

By: Sara Mason
Posted: February 23, 2010, from the March 2010 issue of GCI Magazine.

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One obvious limitation is any controversy that may come with these approaches. However, the possibilities of these technologies include revolutionary solutions for everything from burn victims to products specifically formulated to various areas of the body, namely antiaging. These technologies are fully dependent on the resources dedicated, both staff and financial, as well as imagination, innovation and ability to apply learning in the lab to the development of real products.

What is new and upcoming in innovative technologies from the industry?

One innovative technology that emerged in 2009 was the glycation process, which impairs the functioning of biomolecules that weaken skin structure at the cellular level. Anti-glycation agents, then, prevent this weakening, which leads to a less firm surface and a greater tendency towards wrinkling. Again, we see the focus on antiaging product and ingredient development as driven by consumer demand.

The increased cost of R&D and more costly ingredients affect the finished product costs. This increased expense can compromise the progress of product innovation.

What innovations would you like to see for the industry?

The industry would benefit from developing greener ways to produce finished and raw material ingredients and products. This kind of innovation not only has obvious environmental benefit, but it also will appeal to younger consumers, and upcoming product and ingredient developers.

What innovations are on the horizon? Where is the industry heading?

Again addressing the demand for affordable solutions in the antiaging skin rejuvenation category, we’re seeing more complementary pairings of internal and external solutions. For example, combining dietary supplements containing coenzyme Q10 and a selection of antioxidants and minerals designed to decrease skin roughness and fine wrinkles, with a topical lotion solution and marketing the pairing as an “antiaging system”, which has the potential to replace more expensive and invasive products. We’ve also seen this kind of pairing in marketing acne treatments.

From what other industries can we learn from and glean new ideas?

More so than other industries, we can learn from and glean new ideas from other cultures. Our industry, while rich in development, is short on history, whereas other cultures have a lengthy track record of innovation with diverse products, treatments, solutions, herbal remedies, etc.