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Fey's endorsement will span the entire Garnier Ultra-Lift skin care line.
Nyong'o will be seen summer 2014 in Lancôlme campaigns shot by star photographers Mert Alas and Marcus Piggott.
The Estée Lauder Companies-owned brand is now available at the Mitsukoshi store in Beijing, with plans to expand more widely as 2014 goes on.
Overall, the company saw sales growth, but the worldwide consumer product division was down.
L'Oréal's like-for-like sales are up 3.5% overall for the first quarter of 2013, but the consumer products division slowed a bit, as expected.
Get the latest on packaging news and launches from Bert-Co, Avery Dennison, Qosmedix, TricorBraun, Albéa, Aptar Beauty + Home and many more.
This partnership will be a vehicle for Supergoop! to spotlight the brand’s mission to elevate skin cancer awareness, alongside the many skin care and beauty benefits attributed to applying UV protection every single day.
Multifunctionality and social outreach continue to be big trends in beauty, says Euromonitor, but the market researcher also is tracking the importance of the experience in how beauty consumers interact with brands and products.
In the Indonesian market, which offers high growth potential, Shiseido will strive to boost sales not only by continuing to foster its Shiseido global brand promoted around the world, but also by stepping up focus on the masstige market.
The company is working to continue the expansion of several of its beauty brands, such as as Fudge and Charles Worthington, overseas.