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Anti-Aging: The Trends and Challenges in New Product Development
By: Phillip Mitteness
Posted: August 6, 2013, from the September 2013 issue of GCI Magazine.
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As with all new beauty and personal care products, developers are challenged to maintain the aesthetic appeal consumers expect in a product’s look, feel, texture, scent and color while also adding functional ingredients that protect against UV, excessive heat and free radical damage that cause hair to age. Seamlessly integrating these benefits into existing hair care products will continue to challenge chemical formulators and beauty product developers.
The rapid growth of the beauty industry will continue to drive innovative products in the anti-aging market. Companies and brands are spending time and money on product innovation and new formulations to meet and drive consumer trends. The science behind products must reflect consumer trends, from UV protection to natural ingredients, multifunctional products and anti-aging hair care. It is incredibly important that product developers and beauty industry suppliers remain connected to emerging trends to create products that embrace the needs of today’s consumer.
Beauty professionals are challenged to stay ahead of consumer trends, but also to develop innovative formulations that exceed demands. Sometimes it’s consumer expectations that drive the industry, and other times it’s formulation breakthroughs that drive consumer demand. Amidst the advancements in beauty and personal care products, continuing to deliver innovative formulations and products has never been more important.
Phillip Mitteness is a technical development specialist in the personal care division of Univar, a global chemical distribution company. He helps chemists, formulators and products create new products and improve existing ones through ingredient introduction and technical support.