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CEW Hosts Skin Care’s Power Players

By: Nancy Jeffries
Posted: June 23, 2014

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In addition, Dempsey said the product assortment was critical and changing the cleansing protocols was also important, i.e, offering two cleansers, two makeup removers and two eye products.

Eye on the Consumer

Meeting the needs of a changing consumer base remained key for all of the panelists representing their brands. “It’s the relationship with the customer. For me, it’s training the beauty advisors so they are in line with the consumers,” said Dempsey. And Langan shared, “The opportunity to really communicate to women that Arden is running strong is very important. We have the original skin care brand, and we have amazing people to modernize it.”

Helping to conclude the event, Landau added, “Anticipating her needs and creating newness and being intuitive in understanding the consumer’s every need is very important. From a brand perspective, it’s a good season.”