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Get a Glimpse: A Beauty Trend Preview from in-cosmetics
By: Imogen Matthews
Posted: March 13, 2013, from the April 2013 issue of GCI Magazine.
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Identifying future trends in cosmetics is always an important part of the in-cosmetics trends presentations. This year, there will be two presentations looking into the future from Emmanuelle Bassmann, managing director, In-Trend Ltd, and Diane Sexhauer, managing partner, SpringPool GmbH.
Bassmann will summarize findings from more than 30 interviews with experts in the scientific field, including biologists, chemists, photo biologists, physicists and other scientists, with implications for the beauty market in 2020. Her research mines various outlets and venues to get a peek at how beauty will be affected in coming years.
Sexhauer will focus on how the gap can be bridged between new claims and respective ingredients. Her three key beauty trends for the future are:
- beauty products designed to work as a substitute or to postpone plastic surgery, which will have an effect deep within the skin but will take time to use and cost the consumer a lot of money, with the upside is that the results will be immediate and visible;
- more authentic and simple beauty products that cater to more emotional needs, including more natural cosmetics and products made locally or with a personal touch and products that state their effectiveness and substantiate claims with scientific reasoning and studies will provide consumers with reassurance; and
- the BB trend will continue but with more products offering multiple benefits. However, brands must beware of launching other “me-too” products and focus on offering interesting concepts.