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eSeminar Explores Future Trends in the Skin Care Market

Posted: March 11, 2013

With consumer demands and performance pressures as an ever increasing forces on the beauty market, Croda has analyzed global macro trends to uncover new market opportunities for skin care products.

In its new eSeminar Trends in the Skin Care Market (scheduled for 14:00 GMT on March 12, 2013), Croda's Christopher Bannister Bailey, brand specialist personal care, will review current and growing market drivers—specifically empowerment, individualism, sensification and natural performance. Moderated by Laura Reilly, skin care marketing manager, Croda, the discussion will include ideas on individual choice, the feel of skin care products and how natural ingredients can address both the rising consumer concern for the environment as well as performance efficacy.

Croda has tracked the trends in the beauty marketplace over a significant period of time, and highlighting the vibrance of both global trends and the potential for skin care, Christophe Toumit, marketing manager for personal care brands at Croda Inc (responsible for trends and market understanding in personal care, with a special focus on brands and consumer insights) shared additional macro trend information with GCI.

Registration for Croda's Trends in the Skin Care Market is open. For more information from Croda on global trends, please read From Global to Local and Back Again.