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A Sun-kissed Segment

By: Rosemarie Downey, Euromonitor International
Posted: May 4, 2011, from the May 2011 issue of GCI Magazine.

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Across both mass and premium sun care, less viscous sun protection milks and lotions are packaged in HDPE and PET bottles that increasingly employ pump closure mechanisms in place of the more traditional screw cap or flip-top dispensing cap. From 2010–2014, consumer demand for pumps on HDPE bottles is forecast to rise by 6% CAGR as opposed to a far more conservative 1.1% CAGR outlook for the plastic dispensing closure, with developed North America and Western Europe to head up growth potential for pumps.

Developed world regions, led by North America, are additionally showing strong development for sun care distributed in metal aerosol cans. Ease of application is a primary factor of this format’s success. Launches in 2010 include premium launches from Clarins and Clinique in Turkey, and Johnson and Johnson’s Neutrogena sun care line in the aerosol format was launched in Taiwan. Additionally, U.S. brand Hawaiian Tropic recently launched Hawaiian Tropic Kids Sunscreen Clear Spray SPF60 in an aerosol can in 2011, and the format has gained fans for its suitability for use on children.

Sun Care Delivered by a Simple Squeeze Account for 25% of the Market

Squeezable plastic tubes account for 25% of global sun care products, with sales up 6% in 2010 and forecast an equally strong onward development—with retail sales forecast to grow 5.1% CAGR 2010–2014. All world regions have demonstrated good performance of this format, and the dispensing efficacy of the tube has been intrinsic to the success.

Piz Buin Mountain 30mL tube of sun screen, targeting skiers and snowboarders, was an interesting European development in 2010. The product features a dispensing head similar to that on lip gloss tubes to further facilitate application. This is very much an added-value and niche end-use application, but is indicative of the segmentation and added-value opportunities that exist for squeezable plastic tubes in sun care.

Asia-Pacific, led by China and South Korea, is forecast to provide the most lucrative regional volume gains for tube-dispensed sun care through 2014, and further positive development is expected for Western Europe and North America, key developed regions, with the U.S., Spain and France leading growth.

Look to Emerging Regions for Forecast Volume Gains