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A Sun-kissed Segment

By: Rosemarie Downey, Euromonitor International
Posted: May 4, 2011, from the May 2011 issue of GCI Magazine.

page 4 of 4

Heightened consumer awareness will see sun care products move from being seasonal to year-round products.

In volume, global sun care demand is forecast at a healthy 4.4% CAGR growth 2010–2014—with efficiency and efficacy of application likely to continue to be featured in packaging advances to simplify product application. Leading packaging formats of the HDPE bottle and squeezable plastic tubes will lead volume gains, while lesser used aerosol cans continue to gain in stature (forecast for 4.3% CAGR growth through 2014). In absolute sun care volume growth, the dynamism of Asia-Pacific and Latin America will shine through, respectively forecast to show 5% and 7% CAGR 2010–2014. For important added-value growth opportunities, demand will, however, remain strong in the developed regions of North America and Western Europe, particularly pertinent to the development of high-end mass brands and premium sun care lines.

Rosemarie Downey is packaging research manager for Euromonitor International.