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When Summer Fades, Skin Concerns Remain

By: Abby Penning
Posted: August 31, 2011, from the September 2011 issue of GCI Magazine.

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In the end, the marketing should be about getting attention and getting out the right word. “What is most vital in my discussions with my patients is to ensure consistency of good habits—consistent sunscreen use and, if sun damage occurs, taking an aggressive and early approach to repair that can help to minimize the propagation of negative changes down the road,” Geyer says.

Staying Protected

Moving ahead in the post-sun skin care market, products that address a range of issues will continue to be popular, as well as those that feature innovative, interesting ingredients. Of the Kiehl’s post-sun line, Geyer explains, “This combination of ingredients works together to do more than just target pigmentation. Vitamin C is a potent ingredient used to treat lines and wrinkles as well as dullness of texture, so though the marketing of this product is geared toward pigmentation, it indeed addresses a broader spectrum of issues associated with photoaging.”

Ingredient companies are also working diligently to tend to this market. In early 2011, ISP launched Caspaline 14, a synthetic peptide designed to help the skin’s natural barrier function protect against UV rays, as well as promote skin softness and suppleness. And DSM markets its skin-brightening Regu-Fade ingredient as a way to diminish age spots and excessive pigmentation, both of which can be associated with sun-damaged skin, while its ingredients Stimu-Tex and Stimu-Tex AS work to soothe irritated skin, fight inflammation and calm itching. To attract consumers seeking new ingredient solutions, brands are also seeking out unique resources. “Lumene is based out of Finland, and many of our products include natural ingredients found in the Arctic areas of Scandinavia,” explains Pastorkovich. “In the spring, the vegetation there really comes alive, and as a result of continuous sunlight around the clock, the plants and berries are incredibly rich with concentrated vitamins.”

For the Future

To maintain a healthy glow without any of the damage, however, preventive and protective products still are a strong presence. “It would be my ideal vision as a dermatologist that, over time, we will need to focus less on post-sun products as more and more people will be dedicated to broad-spectrum UV protection and prevention of sun damage, but the reality is that people continue to tan, whether intentionally or unintentionally,” Geyer says. “In my opinion, [a product that hits] the biggest target market would be to combine features of the instant anti-inflammatory, DNA repair and correction of visible signs of photoaging categories all in one product. This could then appeal to those both young and old, male and female, and have both positive health and cosmetic benefits.”

“Overall, people need to understand that you need to be proactive with sun care, not just reactive, in order to have long-term results,” says O’Hanlon. “And even if you miss everything else, at least remember your face, neck and décolleté, and apply a good SPF each morning.”