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Demand Grows for Sun Care Options

By: Jeff Falk
Posted: December 3, 2008, from the December 2008 issue of GCI Magazine.

GCI magazine asked Vermén M. Verallo-Rowell, MD, founder of VMV Hypoallergenics; John Paro, president and CEO of HallStar; Eve Yen, CEO of La Fresh Group; Mike Starch, industry scientist, life sciences business, Dow Corning; and a group of experts from BASF about consumers’ awareness of UVA protection, the challenges in creating sun care products and demand.

GCI: Has your company witnessed growth in the demand for new sun care protection options? If so, does the company foresee this demand remaining at these levels for the long term?

Vermén M. Verallo-Rowell: We have definitely seen increased awareness in the dangers of sun and light exposure; this has translated to growing demand for sun and light protection products that are effective. We’ve also noticed that individuals are being more selective as they become more educated. For example, as information is disseminated about indoor light (infrared and visible light) causing and worsening melasma and hyperpigmentation, our customers choose our products with higher protection factors for indoor light. Additionally, we are seeing customers choose products based on increased sensitivities—for example, noncomedogenic products, as a result of increased acne occurrence associated to their sun care product. We are expecting this level of demand continuing—in terms of both protection factors and new ingredients—because of consumers’ increasing selectivity.

John Paro: Yes, demand for new sun protection options is growing. Our customers are increasingly aware that their products must have significant levels of both UVA and UVB protection, and this has generated heightened interest in photostabilizers. We expect this demand to increase globally over the next few decades and remain in place for the long term.

Eve Yen: The demand and interest have been growing [in wipes as a delivery method]. We attribute this trend to two distinct advantages of wipes: a single-use packet delivers convenience and portability and a wipe is a quick and effective applicator as opposed to squeezing cream on your bare hands. Just as the market share of other cosmetic and personal care wipe products continues to grow, we predict that the demand will continue to increase.