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New Dawn for Sun Care

By: Irina Barbalova, Euromonitor
Posted: December 3, 2008, from the December 2008 issue of GCI Magazine.

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Manufacturers have the luxury of being able to assume a variety of positions in the market. There is strong demand for glamour-aligned brands in both protection and self-tanning, alongside clinical positions. Both support solid price positions. Increasingly, this success will see sun care formulations spread across other categories—in 2007, for example, more than 400 hair care products with UV protection were launched in Europe. There is plenty of room for technological development across sun care, and thus the future looks bright.

Irina Barbalova is Euromonitor International’s global cosmetics and toiletries research manager.