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Today’s educated consumers are getting a handle on UV protection and what it can mean to their health, and that means increased sales for personal care marketers. Sun care holds a 5.5% share of the $253 billion global personal care market—with protection products exceeding $820 million, according to Euromonitor. The research organization called the category extremely dynamic, and it isn’t difficult to understand why. Here’s a roundup of recent sun protection activity.
In July, the FDA approved Anthelios SX, a sunscreen from L’Oréal. The over-the-counter (OTC) sunscreen protects against UVB and UVA rays, with a sun protection factor of 15. It contains a combination of three active ingredients, including a new molecular entity called ecamsule, which has been marketed in Europe and Canada as Mexoryl SX since 1993. The other active ingredients are avobenzone and octocrylene.
Safety and efficacy data for Anthelios SX included information from 28 studies in more than 2,500 patients, ranging in age from six months to 65 and older, according to the FDA. In addition, the contribution of each of the active ingredients to sun protection was studied. The product will be distributed by LaRoche-Posay.
In March, Aquea Scientific Corporation announced its Aquea Delivery System, designed to enable cosmeceutical additives to be deposited onto the skin or hair via wash, shampoo and other products. Aquea SPF has been commercialized in Freeze 24-7’s
Ice Shield, the first wash-on UVA/UVB protection in a facial cleanser. The product has been awarded the Skin Cancer Foundation seal of approval as an effective aid in the prevention of sun-induced damage to the skin.