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Dynamic Sun Care Sector Continues to Thrive

By: Carrie Lennard, Euromonitor International
Posted: December 7, 2009, from the December 2009 issue of GCI Magazine.

page 4 of 4

The rise in high SPF products has not necessarily translated into continual strong growth for self-tanning products, global value growth in the category was just 1% during 2007–2008. Indeed, there has been something of a backlash against having a tan altogether. A recent poll by iVillage.com in the U.S. found that 53% of Americans do not believe that they look better with a tan. Many self-tanning products are still deemed to produce unnatural results and a significant number have yet to overcome the issue of an undesirable smell after application.

Positive Outlook

The future demand for sun care products is expected to remain high due to the global obsession with antiaging, increased consumer awareness of the need for sun protection, innovations and the high demand from key emerging regions. Growth is anticipated to remain solid from 2008–2013, with the sector continuing to outperform much of the rest of the wider cosmetics and toiletries market.

Carrie Lennard is a research analyst at Euromonitor International.