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A Merging of Sun and Skin Care
By: Sara Mason
Posted: April 26, 2013, from the May 2013 issue of GCI Magazine.
page 3 of 3The demand for protection across the globe continues to drive the sun care market, prompting companies to find new ways to increase their competitive advantage and differentiate by adding extra benefits such as anti-aging, moisturizing and protection from environmental factors. The convergence between skin care and sun care is expected to continue, and brands that operate across both categories will have to find the right balance to ensure success.
For more about the market implications of skin care products with sun protection properties and the overall forecast for sun care, read “Sun Care Entering a Twilight Period?”
Sara Mason is a freelance writer based in the Chicagoland area. She was previously managing editor of GCI magazine.