Event Coverage Sponsored by
Held in the heart of Paris Sept. 12–15, 2010, Beyond Beauty Paris' Beauty Challenger Awards competition continued to be among the show’s most popular events. Juried by international distributors and the media, brands entering the beauty market vie to be the best emerging brand, the best brand certified natural or the best brand presented in the parapharmacy and pharmacy sector. Sixty-five new brands that exhibited in the Cosmeeting section of the show participated in the competition.